Amble One: the $25,000 electric buggy inspired by the moon rover

Imagine running a luxury resort and wanting to offer guests an unforgettable experience without driving them hours away. The Amble One solves this: it's a buggy that looks like the 1971 lunar vehicle but drives legally on streets. It'll cost around $25,000 in base configuration. Expensive? No, if guests pay hundreds per ride to experience it.

The project came from a wild idea: Jeni Malone and other ex-Apple employees quit cushy jobs to design this vehicle. With ex-Audi engineers, they built something that actually works, not a dead concept gathering dust. This isn't vaporware.

The Amble One mirrors 1970s lunar rovers but with modern components and an electric battery. It has four seats, around 200 km range per charge, and hits 80 km/h tops. Not blazing fast, but speed isn't the point—the experience is.

The frame uses lightweight materials, the motor runs silent (electric car perk), and the open design suits private park tours and resort grounds perfectly. It's street-legal, meaning it'd pass a police checkpoint, though you won't see it commuting in cities.

The engineers sweated the details: treaded tires for rough terrain, independent suspension, and solid engineering underneath. This isn't a toy—it's a real vehicle.

The primary target is luxury resorts, especially in desert or scenic areas. Picture southern Spain, Morocco, or Italy's coastal zones. Guests book a "lunar safari experience" and go. It's the kind of thing that drives Instagram engagement and attracts tourists.

Secondarily, wealthy private owners with large estates who want a distinctive vehicle for weekend adventures. Not your daily commute, but the toy you pull out when the mood strikes. At $25,000, it's expensive but not insane-supercar territory.

The company is targeting markets with lighter regulations too—places where these vehicles cruise more freely. The US is interested, as are some European countries with favorable low-speed vehicle rules.