Apple: custom chips with Broadcom until 2031. What about Xbox?

Yes, it certainly seems so. The bitten apple has decided to tie itself to Broadcom for several more years, securing key components for its future gadgets. This agreement ensures almost total control over performance and integration, a classic Apple move.

On July 6, 2026, Apple extended its custom chip partnership with Broadcom through 2031. Essentially, a long-term marriage blessed by billions of dollars. It's not new, but a confirmation that Apple wants to keep a firm grip on internal design.

Why is it so important for Apple to have "custom" chips? Simple: it means less reliance on external suppliers for critical components and greater freedom to innovate. It's the secret behind the optimization they boast about, and let's be honest, it often works well. Who wouldn't want everything under control?

Meanwhile, not everyone is sailing in such calm waters. Microsoft, for example, is "reorganizing" its Xbox division, and we all know what that usually means. It's not exactly a party for employees.

Microsoft plans to eliminate 20% of its Xbox unit staff over the next year. This translates to thousands of jobs at risk, a sign that even gaming giants have to face economic realities. Too bad for those hoping for a peaceful future in the gaming division.

And then there's SK Hynix, trying to make a big leap. The semiconductor giant is eyeing the United States to raise a good chunk of cash. SK Hynix began marketing its US listing, planning to sell roughly $28 billion in American Depositary Receipts. A significant (and much-needed) injection of confidence and capital for the sector.