Apple: Jefferies Cuts Rating on iPhone Worries. Trouble Ahead?

The news that rattled some portfolios came straight from Jefferies. The investment bank decided to lower Apple's rating to "underperform," meaning below average expectations.

This isn't just a minor slip-up; it's a clear signal. On August 10, 2026, Jefferies officially downgraded Apple's stock, sounding an alarm for the broader market.

The main reason for this growing pessimism? The iPhone, Apple's crown jewel. It seems sales aren't as sparkling as they once were, and analysts are definitely noticing.

Many other analysts are following Jefferies' lead, piling up 'sell' ratings on the stock. It's almost as if the market has lost a bit of faith in the immediate future of the iconic smartphone.

So, the idea that the iPhone was an unstoppable money-making machine is starting to wobble. Maybe the magic of the bitten apple isn't as potent, or perhaps it's just a temporary blip. Who knows?