What Siri Should Learn From Apple's Award-Winning Creators
·2 min read·Beginner
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The founders of Tiimo, the Danish app that just nabbed Apple's iPhone App of the Year, have a message for Siri: we could do a lot better together. As Tim Cook opens WWDC's doors in Cupertino, the topic of the moment isn't speed or features—it's something rarer: inclusive design.
In 30 seconds
01Tiimo, Danish ADHD planning app, wins Apple App of the Year 2024 for inclusive design.
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What this means for you
Apple is learning that winning awards doesn't mean adding features—it means genuinely listening to the people using your products. If Siri became less generic and more aware of real human needs, it would stop being a novelty you ignore and become a tool you actually rely on.
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·1 min·2·Beginner
Founders urge Siri to integrate with specialized apps instead of remaining a generic assistant.
03Small teams solve real problems better than big tech companies starting from technology.
Tiimo is a visual planning app designed for people with ADHD and other cognitive challenges. It's not another minimalist calendar barking notifications at you—it's a tool that actually helps your brain organize itself, with color-coded cards, task breakdowns, and a logic that understands how different people think. The co-founders, Melissa Azari and Helene Nørlem, built it from personal need—both have ADHD—and the result is an app that works because it listens to people, not design conventions.
Now, on the WWDC stage, their message to Apple is blunt: Siri could become a genuinely accessible tool if it stopped being a generic voice assistant and became a smart partner for people with specific needs. It's not about adding buttons or flashy features; it's about rethinking how voice interaction works for someone who might struggle to formulate complex requests, or needs things slower and more predictable.
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Here's the irony: Apple dumps billions into AI and machine learning, yet Siri still can't nail the basics—understanding what you actually want. Restarting from zero is frustrating for anyone; for someone with ADHD or dyslexia, or just stressed out, it's brutal. Tiimo solved this with design that assumes nothing: it shows visual options, allows instant tweaks, doesn't punish you for mistakes.
There are other examples like this—apps that won awards precisely because they nailed something big tech keeps overshooting: accessibility isn't an optional feature, it's the foundation of a product that works for everyone. And while Siri evolves into "Apple Intelligence," the risk is piling more complexity onto an assistant that already struggles with basics.
The point Azari and Nørlem bring to the table is simple: if Siri could integrate with apps like Tiimo, understanding context and learning from how users organize their worlds, we'd finally have an assistant that isn't just fast—it's intelligent in the human sense. It's not criticism, it's an observation: the best tech design today comes from small teams starting with a real problem, not big companies starting with technology.
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