Huawei, Xiaomi: New Flagship Phones Before Foldable iPhone

They're trying to solidify their position in the Chinese market before Apple enters the foldable segment. Huawei Technologies Co. and Xiaomi Corp. are set to unveil their new top-tier smartphones in September 2026, just ahead of Apple Inc.'s first foldable iPhone launch.

It's a strategic move, almost a preemptive strike. They want to grab attention, and maybe some undecided users, before Apple's hype becomes overwhelming. After all, isn't timing everything?

Apple's entry into the foldable arena is a game-changer, and Chinese giants don't want to be caught off guard. Apple Inc. will make its first foray into the foldable phone category after Huawei and Xiaomi's launches, fueling fierce competition.

Until now, foldables were a bit of an "exclusive club," with Samsung leading the pack. With Apple joining, the segment will go mainstream. Huawei and Xiaomi need to show they're already there, with strong, perhaps more affordable, products before the bitten apple steals the entire spotlight.