Glass iPhone: Apple still pushing for 2027 launch

Yes, despite whispers to the contrary, Apple's "glass-centric" iPhone is still slated for 2027. Bloomberg confirmed the project is moving forward as planned, quieting speculation about a potential cancellation.

A Jefferies analyst had previously cast doubt, suggesting supply-chain checks pointed to the device being scrapped. But it seems the bitten apple has different, and rather transparent, plans for its future handsets. Bloomberg reported on August 11, 2026, that Apple's glass-centric iPhone remains on track for 2027.

The real driver behind such a bold design is, shocker, financial. Anurag Rana from Bloomberg Intelligence explained that a glass iPhone could significantly boost average selling prices, helping Apple offset rising memory component costs.

It's not just about a shiny new look. With memory prices steadily climbing, a "premium" design allows Apple to justify higher price tags to consumers. Who wouldn't want a phone that looks like a diamond, even if it costs like one?

This isn't a minor detail for Apple. Maintaining high margins is crucial, and if a little extra glass helps, so be it. Design often serves as the crowbar to pry open wallets, a trick Apple knows well.