Foldable iPhone: Ternus era begins with Apple's design shift

John Ternus made his first major public appearance as Apple CEO, a crucial moment for the company. He's the one who must lead the next steps after the Cook era, and such an important launch speaks volumes about his intentions. Everyone wonders: will he live up to expectations?

Bloomberg broadcast live from Apple Park in Cupertino on September 9, 2026, to document this momentous event. The stakes are high: the company needs new directions and products that make a mark. Ternus inherited an empire, but also the pressure to constantly innovate it.

Yes, you heard that right. Apple has finally unveiled its foldable iPhone, a move fans have been waiting for for years, or maybe not. It's the biggest shake-up to the iPhone's design in almost two decades, since the first model in 2007. Finally some excitement, or just an attempt to keep up with the competition?

This new foldable form factor promises to change how we use our phones, at least on paper. Maybe we can fit it into smaller pockets, or perhaps we'll just have another surface to clean. Bloomberg called it Apple's most consequential product launch in years, and we should believe them. After all, it's not every day you see an iPhone do the splits.