Companies are throwing billions at AI like it's the cure for everything, but someone's finally saying it out loud: you're burning cash on tasks that literally don't need a supercomputer. Apollo's John Zito just decided to voice what plenty of people were thinking anyway.
In 30 seconds
- 01Zito accuses companies of wasting billions on AI for trivial tasks that cost far less with simple tools.
- 02Using advanced models for email sorting or templates is uneconomical, traditional algorithms worked fine.
- 03AI burns massive energy for low-value results, should be reserved for complex problems with measurable gains.
Here's the uncomfortable truth: too many companies are deploying AI like it's holy water, throwing millions at solving problems that literally don't need it. Zito's basically saying what everyone whispers in the hallway — you're overpowered for the job you're trying to do.
The economics are brutal. A company spinning up advanced AI models to classify emails or auto-generate template responses is torching cash. Not because the AI doesn't work, but because simpler solutions have existed for years. Old-school algorithms, automation rules, basic logic. Boring stuff that actually gets the job done without the overhead.
What's really happening is confusion between "new" and "better." AI is shiny. It attracts investor dollars. It looks fantastic on pitch decks. But when the actual complexity of the task is low — when you're basically doing something a regular database query could handle — your ROI becomes a punchline. You're buying a Ferrari to go to the grocery store.
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There's also the energy angle, which nobody wants to talk about. These models consume a ridiculous amount of electricity. Running them on trivial tasks isn't just economically wasteful — it's ecologically questionable too. We're burning megawatts of power to solve problems that a simple script solved in milliseconds a decade ago.
What makes Zito's take interesting is that he's not anti-AI. He's pro-smart-spending. AI should be reserved for tasks where that raw power actually matters: complex predictions, finding patterns in massive datasets, scenarios where an intelligent solution is measurably, significantly better than the classical approach. Everything else? Save your money, save your energy, use a simpler tool.
What this means for you
For you: it means plenty of companies are wasting your money (indirectly, through prices and subscriptions) on overcomplicated solutions. AI isn't evil, but using it where it's not needed is just bad math.
Sources
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