Tokenization: Bitget CEO unveils crypto market secrets

Tokenization is when you take a real asset- like a piece of art or real estate - and turn it into a digital token on a blockchain. This makes it easier to buy, sell, or divide ownership of things that were previously hard to trade. Gracy Chen, Bitget's CEO, discussed tokenization and market-making with Isabelle Lee on Bloomberg Crypto on June 30, 2026.

Imagine wanting to invest in a skyscraper, but you don't have millions to buy the whole thing. With tokenization, you can buy just a small digital slice. It's like having shares, but much more liquid and with less red tape. This opens doors to new investors and previously inaccessible markets, making everything more democratic, or so they promise.

Market-making is the job of ensuring someone is always willing to buy and sell a certain cryptocurrency, so the market doesn't freeze. These figures, the "market makers," place constant buy and sell orders, ensuring liquidity and stable prices. Bitget CEO Gracy Chen highlighted to Bloomberg how market-making is crucial for the fluidity of crypto exchanges.

Think of a market without market makers: if no one wants to buy your coin when you want to sell it, you're stuck with the short end of the stick. Market makers absorb this 'supply/demand' by guaranteeing there's always a price and a counterparty. It's a bit like the gas station always having fuel, so you don't get stranded. Essential to avoid sudden price jumps and maintain trust, right?