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Google Zero: The web's old deal is dead, what's next for publishers?
There once was a sacred web pact: Google indexed, and you got traffic. That deal is now dead, leaving publishers facing a black hole.
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Saturday, August 1, 2026
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There once was a sacred web pact: Google indexed, and you got traffic. That deal is now dead, leaving publishers facing a black hole.

AI models have feasted on other people's content for too long, for free of course. Now Cloudflare is drawing a line, demanding a hefty bill.

After months of complaining about vanishing traffic and revenue, UK publishers just got what they'd been asking for: the power to block Google's AI from using their articles. It's not a total win, but at least someone was listening.
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