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Google Zero: The web's old deal is dead, what's next for publishers?
There once was a sacred web pact: Google indexed, and you got traffic. That deal is now dead, leaving publishers facing a black hole.
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Saturday, August 1, 2026
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There once was a sacred web pact: Google indexed, and you got traffic. That deal is now dead, leaving publishers facing a black hole.

For thirty years, news sites lived off what Google sent them: people searching for something and landing on their article. Now AI assistants are changing the game, and they're not about to send those clicks elsewhere — they're keeping them locked inside their own apps.
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