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DraftKings: World Cup brings new customers, boosts shares
DraftKings saw its shares soar, despite a sluggish quarter that worried investors. The secret weapon? A global sporting event that reignited player interest.
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Tuesday, September 15, 2026
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DraftKings saw its shares soar, despite a sluggish quarter that worried investors. The secret weapon? A global sporting event that reignited player interest.

Imagine showing up late to a party, bringing the best champagne. And paying half price for it. That's Kalshi's move with the World Cup.

Tired of watching refs argue for minutes over a half-inch offside call? This World Cup, technology ends the drama: every player gets a 3D digital clone that refs can consult from literally any angle.
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