AI Music: Suno CEO wants you to create, not just listen

It certainly seems so, or at least that's the dream of Mikey Shulman, co-founder and CEO of Suno. According to him, artificial intelligence is here to shake up the music world, getting us off the couch and in front of a mic (or a keyboard, or an AI interface). The idea is simple: let's stop being just passive listeners and become active creators.

Goodbye to mere "play," welcome to "create, remix, and collaborate." Shulman envisions a future where we not only listen to our favorite artists but can also interact with their music in entirely new ways. It's almost as if your favorite artist handed you the stems to do whatever you want with them. Pretty cool, right?

Suno is certainly not a newcomer to the industry. The platform already boasts some impressive numbers, for example, over 100 million users. This makes it one of the largest players in AI music generation. They've also forged several partnerships across the music industry, which is no small feat.

All this is made possible by their in-house developed artificial intelligence models. They don't use "generic" stuff found around, but AI "muscle" specifically designed for music. This allows Suno to offer tools that, at least in theory, should be intuitive even for those who can't tell a C from a G.

Of course, the idea of "generating music" always makes those who actually make music a bit uneasy. But Shulman is convinced that AI is not a threat, quite the opposite. He sees new business opportunities, especially around licensing artists' voices and music. In short, a way for them to earn money even when they're not on tour.

AI, according to Suno's CEO, can expand the entire music market. More people create, more people interact, more money circulates. It's a bit like the "bigger pie" logic, where everyone should get a slice. It remains to be seen if it will be a tasty pie for everyone, or if the biggest slice will still go to the usual suspects.