
Apple and Microsoft Hike Prices as AI Cost Reality Crashes Asia Tech Stocks
While everyone celebrated the AI boom, two giants made a seemingly innocent move: raise prices. Asia's tech market screamed in pain.
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Monday, August 3, 2026
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While everyone celebrated the AI boom, two giants made a seemingly innocent move: raise prices. Asia's tech market screamed in pain.

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Five hours on Thursday were enough for Apple and Microsoft to hike prices on Xbox, Mac, and iPad. The reason? Memory chips are becoming dangerously expensive.
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