
Apple raises prices: Big Tech's AI obsession is bleeding into your wallet
Tim Cook admits price hikes are "unavoidable" and pricing is "unsustainable." But who's really footing the AI bill?
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Saturday, August 1, 2026
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Tim Cook admits price hikes are "unavoidable" and pricing is "unsustainable." But who's really footing the AI bill?

The founders of Tiimo, the Danish app that just nabbed Apple's iPhone App of the Year, have a message for Siri: we could do a lot better together. As Tim Cook opens WWDC's doors in Cupertino, the topic of the moment isn't speed or features—it's something rarer: inclusive design.

This morning Apple flipped the switch on what could be Siri's biggest makeover since it last admitted defeat by saying "I didn't understand that." iOS 27, a turbocharged Apple Intelligence, and a mountain of developer goodies—but there's an ending that tastes like goodbye.
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